Leading global apparel retailers and brands, including Zara, H&M, Uniqlo and Nike, have adjusted their global sourcing strategies in the first quarter of 2026, with two core trends dominating the industry: the deepening of the “China Plus One” sourcing model and the mandatory promotion of sustainable and green supply chains. A latest industry survey by the International Apparel Federation (IAF) shows that more than 78% of global apparel buyers plan to maintain or increase their sourcing volume from China while expanding their production layout in Southeast Asia, South Asia and North Africa to reduce supply chain risks.
At the same time, sustainability has become a non-negotiable requirement for international orders. More than 85% of European and American buyers have added strict sustainability clauses to their procurement contracts, requiring suppliers to use organic cotton, recycled polyester and other eco-friendly materials, comply with carbon emission reduction standards, and improve labor welfare and factory safety conditions. Apparel export enterprises that fail to meet green certification standards are facing order reductions or even losing cooperation opportunities with major brands.
Industry experts point out that for global apparel suppliers, balancing cost control, supply chain stability and sustainable development will be the core challenge in 2026. Enterprises that take the lead in completing green transformation and building intelligent production lines will gain a larger share of the global high-end apparel market.